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Online social commerce platform allowing brands, individuals, and merchants to sell directly within Facebook.

News and Press

The Top 5 Must-Have Instagram Marketing Tools for 2017 • Nov. 4, 2016

To maximize the power of Instagram, marketers need to leverage third party tools.

Instagram Users Can Become Consumers Thanks To A New App Launching Today

Forbes (blog) • Aug. 26, 2015

Social solutions company Soldsie announced today that their newest product – – is the first affordable solution that creates a direct path from Instagram to the specific content or product their users want

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Blog Posts

Soldsie Digest – Graduation Gift Guide, IG Gets Masked, and Google Thinks Ahead

May 20, 2017

Time to #gifturgrad with!

May 20, 2017

Soldsie Digest – How to Target Mobile Customers and Skincare Brand TATCHA on

May 9, 2017

Soldsie Digest – TV Time for Facebook and Snapchat, SunnyCo Breaks the Internet, and The Real Real Gets “Real”

May 5, 2017
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Founders / Key Team

Arrel Gray
Arrel Gray
CTO & Co-Founder

Arrel was formerly the co-founder of 17Feet, a mobile and web design and development studio, acquired by Google in 2013.  Arrel grew the company from $0 to $2m+ in revenue and 14 employees. He was the only technical co-founder, and was technical lead on all projects, as well as design lead on many projects.  17Feet clients included Microsoft, Yahoo, Cliff Bar, HP, Angie's List, Salesforce, Google, and the Pac-12. Arrel left in 2011 to start new company, which became Soldsie.

Chris Bennett
Chris Bennett
CEO & Co-Founder

Chris' first business was in high school selling lollipops to other students, and expanded this to selling concert tickets, CDs, and spring break trip packages.  By junior year of high school, Chris was able to buy himself a BMW with his earnings.  In college, while a full-time student at the Wharton School at the University of Pennsylvania, Chris co-founded a company called Liquid Books and was the CTO and only developer.  Liquid Books bought and sold college textbooks from students through an online portal.  The Company reached $100K/year in revenue, processing ~5,000+ books/year and had a team of 6 people.  Chris shut the company down after graduating and worked in private equity for a couple years, before realizing he much preferred starting companies.  He then moved to San Francisco with the goal of starting a tech company, teamed up with Arrel and Soldsie was born.