[FKA Sponsorfied] Partnered is a marketplace connecting brands and sponsorships.
Partnered, a Y Combinator-backed company that pairs emerging startups with big brands, raised a fresh $850,000 in new funding and is coming out of closed beta. The round brings the company’s total funding to $1.6 million.
Sponsorfied, a startup that matches brands with events, has undergone a rebranding effort and is now called Partnered. With this re-brand, the company is launching its first two products designed to help discover and manage brand partnerships.
San Francisco-based Sponsorfied launched last year to foster relationships between companies, artists, and entrepreneurs. Today, the team announced that it’s rebranding itself as “Partnered,” and is undergoing a shift in direction to partnerships, not just sponsorship opportunities. Read more at http://venturebeat.com/2013/06/26/sponsorfied-rebrands-as-partnered-to-connect-brands-with-creative-types/#d45FX7xf7FszYZHF.99
Sponsorfied, a Y Combinator alum from last summer, is re-branding itself as Partnered to help brands choose the best partnerships with artists and other creative endeavors.
Sponsorfied, the San Francisco-based startup that launched this month, connected Y Combinator with its sponsorship for today’s Demo Day. Sponsorfied is one of the current batch of Y Combinator startups; it connects brands looking to sponsor events (like Pop Chips) with event organizers (such as Y Combinator), and it’s quickly gaining attention in the tech industry. Read more at http://venturebeat.com/2012/08/21/sponsorfied-says-well-do-for-sponsorship-what-google-did-for-targeted-ads/#fulGJevDfSPwQJbg.99
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Sponsorfied, the company that has been operating under the radar to bring sponsorship to hundreds of tech events, has launched its public beta. The stand-out Y Combinator startup (from the incubator’s most recent spring batch) has developed partnerships with over 20 brands, including Popchips, Dot Cloud, Red Bull, and Task Rabbit. Read more at http://venturebeat.com/2012/07/25/sponsorfied-launch-sponsorships/#bOFYuUyTEsjxc5H4.99
Right now, most sponsorships are managed over phone and email. Brands and their marketing agencies are inundated with requests for sponsorship, but the inquiries often lack the necessary details. Plus, sponsors have little way of knowing the reputation of who they’d be paying or sending free product to. Neither know who’s available on the other side so its tough for brands and sponsees relevant to each other to get linked up. Sponsorfied wants to disrupt this whole flow by handling everything over specially designed software
Sponsorfied is an emerging platform created by a team with a strong background in technology, events and sponsorships. They are leveraging their hard-won knowledge to build a matching service for events and sponsorships that could change the game for both event organizers and brands seeking to sponsor events. Though they are not specifically focused on music, they are already connecting with numerous music events including a number taking place during SXSW.
Sponsorfied is designed to serve as a marketplace for sponsorships. The goal of the organization is to simplify the sponsorship process by making it completely transparent.
http://www.linkedin.com/in/cullenw Cullen previously co-founded WordPress Engine, a hosting platform for anyone running WordPress that requires scale, security, and speed (think Heroku for WordPress), and lead the company to profitability in only 6 months (WordPress Engine currently has over 33,000 paying customers). Cullen brings leadership, startup know-how, marketing, PR, front-end development, and product design to Sponsorfied.
Stuart is the CTO of Sponsorfied, and is responsible for building out the entire backend of the Sponsorfied marketplace and platform. Prior to the Daily Dot, Stuart was the technical co-founder of Spreadsy, TradeSparrow, and MailKart. He is the main contributor to multiple open source projects in the web development community, one of which was selected to be shown during a SXSW panel in 2011. Stuart graduated from the University of Texas with a B.A. in Computer Science.
http://www.linkedin.com/pub/baldwin-cunningham/26/1b9/54 Baldwin was previously the Brand Manager for the ad agency, Zehnder, Inc., with operations primarily in the southeast. Before that, Baldwin was the Marketing Director for What’s Up Networks, a company that focuses on experienced-based marketing for alcohol and clothing brands (Vineyard Vines, Harpoon, Firefly Vodka) in Martha’s Vineyard and Nantucket. Baldwin brings invaluable industry knowledge to Sponsorfied as well as an extremely robust network of sponsors and event coordinators (seriously, he knows everyone).