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Virool is a social video advertising platform that allows video creators to reach millions of viewers.

News and Press

Vertical video ad unit looks familiar to millennials

Luxury Daily • May 13, 2016

The Daily Dot is planning to begin testing Vertical Reveal, a new vertical video unit for advertisers and publishers from Virool, a video distribution platform, and Rubicon Project, an open advertising marketplace.

Snapchat Led the Way With Vertical Video. Will Virool Make It the New Standard?

AdWeek • May 3, 2016

Virool, a programmatic video distribution company, is planning a vertical video ad unit called Vertical Reveal. Using a portion of the $12 million in venture capital it recently raised, the San Francisco-based firm is betting on a format that, as Virool CEO Alex Debelov and many others have noted, best matches up with how we hold our mobile devices day-to-day.

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Blog Posts

Advertising Week 2016 from the Other Side (Adele pun intended)

October 19, 2016

Takeaways from the Digiday Publishing Summit

October 11, 2016

Virool Welcomes New Head Of Publisher Development

September 30, 2016

What I Learned During My Internship at an SF Startup

August 26, 2016
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Founders / Key Team

Alexander Debelov
Alexander Debelov
CEO & Co-Founder

Alex graduated from Babson College (#1 in Entrepreneurship by U.S. News and World Report) with a degree in Technology Entrepreneurship and Design. At Babson, he was recognized as the Most Outstanding Entrepreneurship Student, winner of John H. Muller Business Plan competition and was named Top 5 College Entrepreneurs by Entrepreneur Magazine in 2010. While at Babson, Alexander co-founded The Kairos Society, today’s world largest student entrepreneurship organization. The organization has held conferences in Mexico, China, US and Netherlands and has been addressed by numerous world leaders such as Bill Clinton and Bill Gates, Sr. Alexander also co-founded Crelligence Media, an award winning social media marketing agency. He's spoken at numerous conferences around the world including: St. Petersburg International Economic Forum, Global Technology Symposium, Innovation Convention in Moscow.

Vlad Gurgov
Vlad Gurgov
CTO & Co-Founder

Vlad graduated with excellence from St.Petersburg SU, Russia with degrees in Software Engineering and Economics. By graduation he already had commercial software development experience in T-Mobile, Phillips and software sales experience with Microsoft Business Solutions. In 2004 he founded OBS Labs - web development company with focus on Open Source technologies. That company grew to over $1M in annual sales, having 20+ clients from US, Europe and Australia. Vlad held CTO roles for some of the key clients. In 2010 he founded, aiming to validate his ideas of digital video monetization. Later Videolla became backend technology for Virool.

Brian Danzis
Brian Danzis
Chief Revenue Officer

Brian brings over 10 years of experience in the video advertising marketplace to the Virool team.  Most notably, Brian spent 6 years developing the go-to-market value proposition and driving customer adoption at Videology, as the company grew to a +$100M company.  At Virool, Brian is charged with growing sales through scalable activation, precise execution and commitment to customer service.

Sam Jakola
Sam Jakola
Head of Talent Acquisition

Sam is passionate about building entrepreneurial teams and organizations.  He comes to the Virool team from BrightEdge, an online marketing platform, where  oversaw execution of the full recruitment cycle from sourcing to interviewing and closing candidates.

Eliza Bernard
Eliza Bernard
Head of Human Resources

Eliza is an HR director with advertising experience supporting up to 200+ employees in four domestic locations. Human resources generalist skills include performance management, training, team building, culture development, employee issues including training and development, talent management, corporate structure, legal compliance, culture redefinition and change management. True HR Business partner to C-level management, and managers including the CEO, COO, corporate Chief Talent Officer, President, Chief Strategy Officer and Managing Directors.