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The Bellabeat allows you to connect with your unborn baby and share your experience with friends, family and other future moms.

News and Press

Fashion Forward

Women's Lifestyle • March 27, 2017

If you are looking for something outside-of-the-box, check out Leaf by Bellabeat.

Bellabeat's new Shell app can capture the sound of your womb

Pocket-lint • Nov. 1, 2016

Bellabeat, the company that makes health trackers designed to look like jewelry, has developed an app for expecting parents.

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Android Developer

San Francisco, CA

Channel Manager

San Francisco, CA


San Francisco, CA
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Founders / Key Team

Sandro Mur
Sandro Mur
CEO & Co-Founder

Mr. Sandro Mur Co-Founded BabyWatch Inc. (dba Bellabeat) in 2012 and serves as its Chief Executive Officer. Mr. Mur is a Young Entrepreneur from Croatia, who started his first startup in elementary school. He was an online grade book. After finishing high school, he started to explore AI in diagnoses and developed an artificial diagnosis system for neuronal disorders called NMD. Before BabyWatch, he was the Founder of INU company specialized for expert systems in medicine, with a team of seven extraordinary engineers of mathematics and informatics. He first started making money by dealing with Dragon Ball picture cards.

Urška Sršen
Urška Sršen
COO & Co-Founder

Fine arts sculptress, UI/UX designer, passionate kitesurfer and windsurfer.