A crop of tech start-ups aims to marry the tradition of sending flowers to loved ones with a new generation's passion for artisan products, ordering via smartphone and fast delivery.
The co-founder and CEO of flower delivery startup BloomThat grew up surrounded by people who never had their own boss: his grandfather, mother, father and stepfather.
Some of quintessentially Californian brand Show Me Your Mumu's most signature pieces feature bold, colorful, floral prints. That's probably why speedy flower delivery service Bloom That recently partnered up with the local label to co-create a super-cute bundle of blooms that also happens to be crazy affordable.
“We want people to think differently about flowers,” said Matthew Schwab, co-founder of BloomThat in an interview with VentureBeat. “Sending flowers should be fun and easy! It doesn’t just have to be about birthdays or anniversaries. People can treat their friends and loved ones to something fun without requiring a special occasion to do so if you make it easier for them.”
Bloomthat is an iPhone app (and website) that quickly and easily sends lovely, hand-curated bouquets to your sweetie without asking you to first decide between an anthurium and an alstroemeria.
BloomThat has launched its flower delivery service nationwide, but it won’t be quite as on-demand as the services it currently offers in San Francisco and New York. Instead of offering delivery within a couple of hours, BloomThat will guarantee next-day delivery, which moves into the territory of 1-800-FLOWERS.
BloomThat began producing its own bouquets and employed a hub- and-spoke distribution model, delivering on-demand and next day via UPS, FedEx, and local delivery companies. The company blossomed into a Y-Combinator startup that’s raised $7.6 million from investors including Alexis Ohanian, Ashton Kutcher and Forerunner Ventures.
BloomThat wants to be the “Make someone happy” button. Open its app, choose between a few curated bouquets, and a beautiful flower arrangement is delivered to someone you care about in 90 minutes. Y Combinator fertilized the startup in 2013 before it raised $2.1 million from SV Angel and Ashton Kutcher’s A-Grade to blossom in the SF Bay Area.
BloomThat’s founders admit it doesn’t hurt to have some big names associated with their brand like Kutcher and Montana, who has a close relationship with SV Angel ‘super-angel’ Ron Conway.
Challenging e-commerce florists like 1-800-Flowers, FTD and ProFlowers, FundersClub-backed startup BloomThat promises bouquets in 90 mins.
Bloomthat, the Y Combinator and FundersClub-backed startup that delivers flowers in San Francisco Bay Area in less than 90 minutes, just picked up $2 million in seed funding. New backers include SV Angel, Ashton Kutcher and Guy Oseary’s A-Grade Investments, Joe Montana, Reddit co-founder Alexis Ohanian and Y Combinator partner Garry Tan, Ron Rofe, Oliver Jung and Baron Davis.
BloomThat is positioning itself as an “Uber for flowers,” providing on-demand delivery of flowers and making it as easy as sending a text message. The idea is to provide a better product than is currently available today online, delivering more beautiful flowers in just 90 minutes.
YC is graduating an Uber-for-flowers startup this summer called Bloomthat. They promise to deliver flowers to anywhere in San Francisco in less than 90 minutes. And yes, it works.