Simply Measured has acquired its second company in less than two months. The Seattle social media analytics startup today announced the acquisition of DataRank, a Fayetteville, Ark.-based company that helps marketers turn social media data and online conversation into actionable insights.
Recent Y Combinator grad DataRank, which helps companies track online conversations related to their brands and perform other competitive analysis, closed $1.4 million in seed funding, the team announced yesterday. The funding is led by New Road Ventures, and includes participation from FundersClub and also other angel investors.
DataRank, a 26-month old Fayetteville-based company, helps consumer companies mine and sort through this data to better understand their online reputation. What’s more, DataRank helps the companies best prioritize the information for decision making processes.
The technology world was out in force to meet and mingle with the entrepreneurs graduating from Y Combinator, dubbed “Silicon Valley’s startup machine."
DataRank is an analytics tool that organizes online conversations about a brand, based on nine dimensions that ultimately help its customers filter away the noise ever present on the web, enabling them to pick out the most meaningful content being shared by the most influential users.
Innovate Arkansas client firm TTAGG is now known as DataRank and has launched a blog that tracks consumer insights. The Fayetteville firm collects online conversations about brands and prioritizes them using its proprietary algorithm. TTAGG, Inc., will remain as the corporate entity.