Define And Identify Your Ideal Influencers. Influencers who are attracted to your brand are bound to find your site, but there are other ways of finding your ideal influencers. Some of the tools I’ve used include...Grin’s influencer marketing software.
As part of the deal WearAway founder Lee Greene has joined Grin as vice president of partnerships with a focus on fashion, beauty and retail. In the four years since she started WearAway as a rental marketplace and online showroom for influencers to borrow designer apparel and accessories for content and events, the company attracted more than 5,000 members, 7,000 products and 900-plus brands.
"As influencer marketing evolves, standard KPIs that brands are using to measure ROI have emerged," says Brandon Brown, CEO of Grin, an influencer marketing platform. He explains that metrics like engagement velocity and engagement rate, working with proper attribution on the backend, give companies a clearer picture of influencer content performance than more traditional channels.