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How To Leverage Instagram By Using Influencer Marketing

Forbes • Jan. 17, 2019

Define And Identify Your Ideal Influencers. Influencers who are attracted to your brand are bound to find your site, but there are other ways of finding your ideal influencers. Some of the tools I’ve used include...Grin’s influencer marketing software.

Grin Acquires WearAway for Undisclosed Sum, WearAway Founder to Oversee Fashion, Beauty, Retail Partnerships

WWD • Jan. 14, 2019

As part of the deal WearAway founder Lee Greene has joined Grin as vice president of partnerships with a focus on fashion, beauty and retail. In the four years since she started WearAway as a rental marketplace and online showroom for influencers to borrow designer apparel and accessories for content and events, the company attracted more than 5,000 members, 7,000 products and 900-plus brands.

How To Measure The ROI Of An Influencer Marketing Campaign

Forbes • April 21, 2017

"As influencer marketing evolves, standard KPIs that brands are using to measure ROI have emerged," says Brandon Brown, CEO of Grin, an influencer marketing platform. He explains that metrics like engagement velocity and engagement rate, working with proper attribution on the backend, give companies a clearer picture of influencer content performance than more traditional channels.

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Grin

News and Press

How To Leverage Instagram By Using Influencer Marketing

Grin Acquires WearAway for Undisclosed Sum, WearAway Founder to Oversee Fashion, Beauty, Retail Partnerships

How To Measure The ROI Of An Influencer Marketing Campaign

Blog Posts

For Creators – How to Build a UGC Portfolio That Gets You Brand Deals

For Brands – How to Reach Out to Influencers

For Creators – How to Stay Consistent as a Creator (Without Burning Out)

For Brands – Micro-Influencer Marketing: The Complete Guide to Building a Program That Scales

For Creators – How to Negotiate a Brand Deal (Without Leaving Money on the Table)

For Brands – How to Run an Influencer Marketing Campaign (Step-by-Step)

For Creators – How to Pitch Brands (And Actually Hear Back)

For Brands – How to Build a Brand Ambassador Program (That Actually Drives Revenue)

For Creators – How to Grow Your Social Media Following (Without Buying Followers)

For Brands – How to Measure Influencer Marketing ROI (A Practical Guide)

For Creators – Building a Media Kit That Actually Gets Responses

For Brands – Creator Marketplace: How to Find the Right Creators

For Brands – How to Evaluate an Influencer Marketing Platform

For Creators – How to Read Your Analytics (And What to Actually Do About Them)

For Brands – Influencer Marketing Platform Comparison: How to Choose the Right One

For Brands – How AI Is Changing Creator Discovery

For Creators – How to Price Your Content (Without Undervaluing Yourself)

For Brands – AI in Creator Marketing

For Brands – How to Retain Your Best Creator Marketers

For Creators – What Brands Actually Look for in Creator Partnerships

For Brands – How to Find Creators That Fit Your Brand’s Niche

For Brands – How DTC Brands Are Winning in the Creator Economy

For Creators – How to Make Affiliate Posts Feel Organic (Without Losing Your Audience’s Trust)

For Brands – The Creator Economy: What Brand Marketers Need to Know

For Brands – Affiliate vs. Influencer vs. Creator Marketing: What’s the Difference (and Which One Do You Need)?

For Creators — How to Work with Brands (Even When You’re Small)

What Is Creator Marketing?

Influencer Gifting: The ROI Case for Sending Product Before Asking for Content

Product Seeding in 2026: The Influencer Marketing Strategy That’s Quietly Outperforming Paid Campaigns

How to Incentivize Creators to Post Meaningful, Product-Led Content From PR (Not Just Another Unboxing)

AI in Influencer Marketing: The End of Guesswork

12 Last-Minute Ways Brands Can Maximize BFCM Performance with Influencer & Social

7 Tools Shaping the Future of AI Visibility in 2026

How to Collaborate with Influencers – and When to Let Them Go

How to Nail Your Father’s Day Marketing with Influencers

The Influencer Marketing Guide to Love Island USA Season 7 + Gia’s Top Picks

The Influencer Marketer’s Guide to Pride Month Marketing

How to Hire Influencers on a Budget: Cost-Effective Strategies for Brands

Hi, I’m Gia—the first always-on creator marketer. Let’s build something incredible together.

Macro Influencers or Micro Influencers? A Data-Driven Look at Which Performs Better in 2025

Influencer Marketing vs. Paid Social: Where Should You Invest?

Ready to Turn Influencers into Your Ultimate Revenue Squad?

Top 18 Food Influencers in 2025

How to Fix a Failed Social Media Campaign: 5 Tips for Identifying Key Learnings

6 Pro Tips for Getting the Most Out of Your Influencer Content

AI Has Already Transformed Influencer Marketing: Here’s How to Use it Without Losing the Human Touch [+ Prompt Ideas]

What Is Social Listening + How to Use it in Your Influencer Marketing Strategy

How to Design a PR Package Influencers Actually Love (and Post About)

High-Ticket Marketing: 5 Influencer Strategies to Drive Sales

The Most Overlooked Growth Strategy in Influencer Marketing: A Strong Professional Community

Always Be Testing: How to A/B Test Your Social Media & Influencer Content

Do You Have a PhD in Influencer Vetting? Because You Should.

Influencer Types Every Brand Should Know (with examples)

The Customer Love Collection: Top 5 UGC Campaigns that Boosted Brand Sales

The History of Influencers and Why They Matter in 2025

TikTok Ban: What We Know About the Looming Deadline + How Your Brand Can Prepare

12 Influencer Marketing Myths Debunked

Numbers Don’t Lie: The Importance of Data in Influencer Marketing and How to Use It

Need a Sign to Increase Your Influencer Marketing Budget? Here Are 10 of Them.

7 Challenges for Scaling a Creator Program + How to Overcome Them

The Creator Economy Powerhouse: How Brands Can Leverage Employee Influencers

5 B2B Influencer Marketing Case Studies That Prove the Strategy Works

Creator Discovery: How to Find Influencers & Recruit Like a Pro (+ Free Outreach Template)

GRIN’s 2024 Holiday Gift Guide

10 Proven Strategies to Influence Consumer Purchase Decisions With Creators

How to Optimize Your Influencer Campaign in 2025

7 Affiliate Marketing Trends and 2025 Predictions

The Future of Influencer Marketing: Invest Now, Win Tomorrow

How to Use Discount Codes This Black Friday & Cyber Monday + Examples

Best Celebrity Endorsements of 2024 and What We’ve Learned from Them

Instagram Reel Trends for 2024

5 Instagram Influencer Outreach Templates That Won’t Get Rejected

How to Increase Brand Awareness With Creators: 6 Strategies to Consider

What You Need to Run Successful Black Friday Campaigns with Influencers