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News and Press

How To Leverage Instagram By Using Influencer Marketing

Forbes • Jan. 17, 2019

Define And Identify Your Ideal Influencers. Influencers who are attracted to your brand are bound to find your site, but there are other ways of finding your ideal influencers. Some of the tools I’ve used include...Grin’s influencer marketing software.

Grin Acquires WearAway for Undisclosed Sum, WearAway Founder to Oversee Fashion, Beauty, Retail Partnerships

WWD • Jan. 14, 2019

As part of the deal WearAway founder Lee Greene has joined Grin as vice president of partnerships with a focus on fashion, beauty and retail. In the four years since she started WearAway as a rental marketplace and online showroom for influencers to borrow designer apparel and accessories for content and events, the company attracted more than 5,000 members, 7,000 products and 900-plus brands.

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