Sparking kids' natural creativity and curiosity with materials and inspiration for hands-on fun
Are you looking to keep young minds active while actually having fun? There's a box for that.
That’s when the idea for KiwiCrate was born – a monthly subscription box service that brings the materials and instructions to complete age-appropriate projects to consumers’ doorsteps.
Kiwi Crate is a STEM learning service designed for children ages five through eight.
Subscription boxes have become big business, with companies from Birch Box (beauty and grooming products) to Stitch Fix (clothing and accessories) to Blue Apron (meal plans) delivering a mind-boggling array of goods to front doors across the country.
When kids go back to school, their weekend afternoons often boil down to two options: birthday parties or boredom. Kiwi Crate lends a hand with both. The subscription-based company launched in 2011 to supply creation kits for kids ages 4-8. Last fall, the founder expanded with Koala Crate (ages 3-4), Doodle Crate (ages 9-16 and up) and Tinker Crate (ages 9-16 and up).
Sandra Oh Lin is the founder of Kiwi Crate, a subscription box service that delivers curated, hands-on activities for kids. Her two children, pictured with her, served as inspiration for the company, which has racked up $8.27 million in funding since its launch four years ago.
Kiwi Crate delivers new monthly projects to subscribers for $19.95 or less a month, and the crates also are available at Target Corp.'s stores and website. Despite its early growing pains, Kiwi Crate has shipped more than 1 million crates since opening in late 2011.
[November 2014 Magazine issue, no hyperlink] Check out the latest swag-of-the-month club for kids. The joy of watching your child receive a box of games and crafts in the mail every fourth week will be worth his or her endless nagging the other three.
“The three new product lines,” [Sandra] continues, “expand our penetration of the children's market beyond the core 4-8 demographic of Kiwi Crate to reach children ages 3-16+ by addressing the need in three areas: a recognition of the importance of creative play and open-ended exploration for kids, an understanding of the need for more hands-on exposure to science, technology, engineering, and math - STEM - for boys and girls, and a respect for the value of the maker movement in helping to instill creative confidence.”
“You didn’t think you could love Target more that you already do. It turns out you can. This week Kiwi Crate and Target announced they’re teaming up to sell an exclusive line of craft crates in 250 of their stores nationwide.”
[Award] “100 Best Children’s Products: Kiwi Crate” and “10 Best Creative Products: Kiwi Crate”
Kiwi Crate, a subscription service for kids activities, has raised $5 million in new funding led by Comcast Ventures with existing investors First Round Capital, Mayfield Fund, Felicis Ventures, Forerunner Ventures, Consigliere Brand Capital, Uj Ventures and 500 Startups participating in the round.
Kiwi Crate is announcing today it has raised $2 million in funding for a subscription service that delivers hands-on crafts and activities for pre-school and kindergarten age children