Sparking kids' natural creativity and curiosity with materials and inspiration for hands-on fun
Subscription boxes have become big business, with companies from Birch Box (beauty and grooming products) to Stitch Fix (clothing and accessories) to Blue Apron (meal plans) delivering a mind-boggling array of goods to front doors across the country.
It’s officially spring! Even though some families will need to wait a few more weeks to actually see it, a DIY celebration seems to be in order. Explore springtime with the DIYs below from our library.
When kids go back to school, their weekend afternoons often boil down to two options: birthday parties or boredom. Kiwi Crate lends a hand with both. The subscription-based company launched in 2011 to supply creation kits for kids ages 4-8. Last fall, the founder expanded with Koala Crate (ages 3-4), Doodle Crate (ages 9-16 and up) and Tinker Crate (ages 9-16 and up).
Sandra Oh Lin is the founder of Kiwi Crate, a subscription box service that delivers curated, hands-on activities for kids. Her two children, pictured with her, served as inspiration for the company, which has racked up $8.27 million in funding since its launch four years ago.
Kiwi Crate delivers new monthly projects to subscribers for $19.95 or less a month, and the crates also are available at Target Corp.'s stores and website. Despite its early growing pains, Kiwi Crate has shipped more than 1 million crates since opening in late 2011.
[November 2014 Magazine issue, no hyperlink] Check out the latest swag-of-the-month club for kids. The joy of watching your child receive a box of games and crafts in the mail every fourth week will be worth his or her endless nagging the other three.
“The three new product lines,” [Sandra] continues, “expand our penetration of the children's market beyond the core 4-8 demographic of Kiwi Crate to reach children ages 3-16+ by addressing the need in three areas: a recognition of the importance of creative play and open-ended exploration for kids, an understanding of the need for more hands-on exposure to science, technology, engineering, and math - STEM - for boys and girls, and a respect for the value of the maker movement in helping to instill creative confidence.”
“You didn’t think you could love Target more that you already do. It turns out you can. This week Kiwi Crate and Target announced they’re teaming up to sell an exclusive line of craft crates in 250 of their stores nationwide.”
[Award] “100 Best Children’s Products: Kiwi Crate” and “10 Best Creative Products: Kiwi Crate”
Kiwi Crate, a subscription service for kids activities, has raised $5 million in new funding led by Comcast Ventures with existing investors First Round Capital, Mayfield Fund, Felicis Ventures, Forerunner Ventures, Consigliere Brand Capital, Uj Ventures and 500 Startups participating in the round.
Kiwi Crate is announcing today it has raised $2 million in funding for a subscription service that delivers hands-on crafts and activities for pre-school and kindergarten age children
Sandra is the founder and CEO of Kiwi Crate. Before founding Kiwi Crate, Sandra was the GM for eBay Fashion, an industry leader with $5.5 billion in annual sales. Sandra led the rollout of eBay’s new fashion marketplace. Prior to eBay, Sandra launched PayPal Mobile and led product management and marketing at start-ups including Transium and RemitNet. Sandra’s early career began at Procter & Gamble where she managed global upstream product development. Sandra graduated summa cum laude with a B.S. in Chemical Engineering from Case Western Reserve University and an MBA from Harvard Business School.
Dave has 15+ years of experience launching consumer internet, mobile, and ecommerce products and businesses. He is a three-time entrepreneur, previously the co-founder & CEO at Mill River Labs and Third Ave Labs. Prior to becoming an entrepreneur, Dave was a former Product executive at PayPal for over 5 years and strategy consultant, with clients including AOL and eBay. Dave graduated with honors from Stanford University and has an MBA from Stanford GSB
Lara was a former exec at eBay where she built new commerce businesses, such as eBay Express, led key categories like Collectibles and Home & Garden, and managed product marketing efforts across the company. Prior to eBay, Lara developed new marketing strategies and programs for Sotheby’s. She began her career as a strategy consultant. Lara graduated from Dartmouth College. She has an MBA from Stanford GSB.
Lisa has extensive experience in product development, design, and merchandising having spent 10+ years at Levi, Gap, and Mervyn’s. Most recently, she was the COO at West Coast Novelty where she led product development, marketing, order management, and distribution. Lisa began her career in management consulting. Lisa graduated with a B.S. in Industrial Engineering and an MBA from University of California, Berkeley.
Nancy has over 10 years of experience leading operations for consumer goods businesses, including TimBuk2 & TableTopics. She has managed the development and implementation of systems and processes in manufacturing, supply chain, inventory planning, and fulfillment for in-house teams and 3PLs. Nancy began her career in marketing and consulting. Nancy graduated from Brown University. She also has an MBA from the University of California, Berkeley.
Hovhannes has over 10 years of experience leading technology teams in developing scalable highly scalable products. He is an experienced CTO and technology leader – most recently at CarsArrive - the largest car hauler network in North America. His previous leadership experiences includes Director of Engineering roles at Openlane and Postpath. Prior to Postpath, Hovhannes developed software and systems for HPL, Epygi, and the Ford Motor Company. Hovhannes has a BS in Computer Science.
Managing partner of First Round Capital. Previously founded Half.com (acquired by eBay), Infonautics (NASDAQ IPO) and TurnTide (acquired by Symantec).