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LE TOTE

Netflix for women's fashion

News and Press

Bits & Bytes | Le Tote Bets Big on Data, Virtual Fitting-Rooms, Talking Bots

Business of Fashion • Nov. 29, 2016

This week, subscription box Le Tote harnesses big data to curate clothes for customers, virtual fitting-rooms make shopping online easier and talking bots help us get more out of AI.

The Subscription Box That Knows More About You Than You Do

Racked • Nov. 23, 2016

The San Francisco-based Le Tote is betting big on data.

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Blog Posts

Nicole Richie’s top style secrets

November 15, 2016

Style share of the Month: Shelby Wilson

November 3, 2016

The 5 Jackets Every Woman Needs

October 28, 2016

Five reasons why every mommy-to-be needs Le Tote in her life

October 26, 2016
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Founders / Key Team

Rakesh Tondon
Rakesh Tondon
CEO & Co-Founder

Rakesh has had exposure to, and a strong interest in fashion since early in his life in India. His sister, a former fashion designer, had a strong influence on how he thinks about design, commerce and fashion. He moved to the US at the age of 17 to pursue his dreams and has become a successful restaurateur, and previously, an investment banker. Prior to LE TOTE, Rakesh worked for JP Morgan and Ridgecrest Capital in technology M&A, and he started and owns a profitable, thriving restaurant in San Carlos with 32 employees. He holds a double-major B.A. in Economics and Business Management from Wittenberg University.

Brett Northart
Brett Northart
President & Co-Founder

As the co-founder of LE TOTE, Brett leads the creative efforts (UI/UX) at LE TOTE and brings years of web design experience to the team. Brett most recently worked as an investment banker at Ridgecrest Capital, where he and Rakesh met. He was also an analyst in the private equity group at Bainbridge Capital, followed by his role as an analyst in the technology M&A group at NCPI (Sterne Agee). A lifelong entrepreneur, Brett started his first business teaching CPR to businesses and individuals while still in college. Brett played college lacrosse at the University of California, San Diego, and holds a Bachelors’ degree in Political Science & Economics.

Charlie Bowman
Charlie Bowman
VP of Engineering

Charlie has been with Le Tote since June of 2013 and was the creator and architect of the website, fulfillment software and styling algorithms.  Prior to Le Tote, Charlie has lead engineering teams with multiple startups ranging from gaming to health technology.  At myhealthteams.com, Charlie was the architect of the social network and platform, which is the backbone of over a dozen sites.  Charlie lives in the East Bay with his wife and 2 sons.

Ruth Hartman
Ruth Hartman
Chief Merchandising Officer

Ruth Hartman has been with LE TOTE since November 2014 and brings 20+ years of in-depth practical operating expertise. She has a proven track record of consistently delivering profitable growth with responsibility for merchandising strategy, product assortment, organizational development and strategic planning.   Ruth started her career at Henri Bendel in New York. She moved to San Francisco to join the merchandising team at Macy's where she was responsible for $1B in revenue in branded and private brand categories including apparel, accessories, and footwear. Prior to LE TOTE, she spent 5 years at DSW where she oversaw the $1.2B women's footwear business - generating sales increases and profit each year.  While at DSW, she collaborated on omni-channel strategies and developed an overall knowledge of e-commerce. Ruth sat on the senior leadership team at both Macy's and DSW and is recognized as a skilled merchant and expert problem solver who can lead and develop strong teams.  Ruth holds a bachelor's degree from Simmons College in Boston.

Vijay Khare
Vijay Khare
VP Operations and Customer Experience

Vijay has been with Le Tote since Nov 2014 and brings 20 years of supply chainand fulfillment experience.  Prior to Le Tote, Vijay was Sr. Director for Global Supply Chain at Levi Strauss & Co. for 12 years.  At Levis, he was responsible for Distribution and Logistics managing strategy and product flow for over 30 locations across the globe – both company owned and 3PL managed.  Earlier, Vijay has had diverse leadership experiences in all stages of supply chain management in a variety of industries including healthcare, food service and consulting at both small and large companies. He holds an MBA in Finance from the University of Texas. Vijay lives in Danville with his wife and 2 kids and is also an owner of 2 large childcare facilities in the bay area.

Lauren Miller
Lauren Miller
VP of Marketing

Lauren is the VP of Marketing at Le Tote, managing all growth and retention efforts. Prior to LE TOTE, Lauren joined thredUP in 2012 to lead marketing and accelerate the company's growth after a key pivot. During her tenure, the company grew revenue by 15x and successfully raised $41.5M in venture capital. Lauren started her career at Google where she was named a Google Luminary for her work launching Google’s India operations and establishing the Industry Marketing team. After completing her MBA at the University of Michigan, she joined AOL's turnaround effort and led marketing for the company's flagship product. She graduated Phi Beta Kappa and Magna Laude from the University of California, Berkeley.