Parsely

The authority in content measurement and prediction for publishers

News and Press

Online Traffic Sources Often Determined by Topic

O'Dwyer's • May 25, 2017

Publishers routinely spend a dizzying amount of time refining and retooling algorithms in an attempt to improve search engine optimization, but do they ever consider how an article’s subject matter influences where readers are likely to find it?

Clique Media Group Unleashes Slackbot To Boost Audience Development

ad exchanger • Dec. 20, 2016

Data-driven editorial just added a new weapon to its arsenal: a Slackbot.

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Blog Posts

Facebook Declines, Google Grows as Battle for News Audiences Continues

November 30, 2017

Media could double the amount of subscribers in 2018

November 28, 2017

Aren’t you glad you adopted AMP? Google referrals up 17% on the year with AMP traffic.

November 15, 2017

How four newsrooms actually used data—and you can, too

November 7, 2017
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