Parsely

The authority in content measurement and prediction for publishers

News and Press

Online Traffic Sources Often Determined by Topic

O'Dwyer's • May 25, 2017

Publishers routinely spend a dizzying amount of time refining and retooling algorithms in an attempt to improve search engine optimization, but do they ever consider how an article’s subject matter influences where readers are likely to find it?

Clique Media Group Unleashes Slackbot To Boost Audience Development

ad exchanger • Dec. 20, 2016

Data-driven editorial just added a new weapon to its arsenal: a Slackbot.

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Blog Posts

Hurricanes and wildfires cause spikes in local online attention, but not for global warming

December 12, 2018

Reviews and press coverage still matter for movies

December 11, 2018

Top ten external traffic referral sources of November 2018

December 3, 2018

Fighting for attention: How controversy impacts online readership and real-world outcomes

November 30, 2018
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