Parsely

The authority in content measurement and prediction for publishers

News and Press

Online Traffic Sources Often Determined by Topic

O'Dwyer's • May 25, 2017

Publishers routinely spend a dizzying amount of time refining and retooling algorithms in an attempt to improve search engine optimization, but do they ever consider how an article’s subject matter influences where readers are likely to find it?

Clique Media Group Unleashes Slackbot To Boost Audience Development

ad exchanger • Dec. 20, 2016

Data-driven editorial just added a new weapon to its arsenal: a Slackbot.

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Blog Posts

Getting where you need to go: Why companies need to marry data and strategy

February 14, 2019

Predicting sources of traffic to content in 2019

February 6, 2019

We figured out where audiences want to read more about Trump (and where they want less)

January 29, 2019

5 ways non-traditional publishers connect with audiences

January 22, 2019
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