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The authority in content measurement and prediction for publishers

News and Press now provides site and app publishers with full raw data

Marketing Land • Aug. 19, 2016

Its new Data Pipeline delivers the info behind its existing dashboard and API.

Media That Moves Us

Parsely Blog • June 30, 2016

At, we’re used to measuring the impact of media with metrics. Page views, shares, and engaged minutes are our usual currency for understanding how audiences respond to the content they read, watch, and use every day.

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Blog Posts

The Changelog: A Better, Beautiful and Big Board of Data

October 18, 2016

Picking a cloud database for analytics: the SQL options

October 14, 2016

Fresh Analytics Perspectives from Journalism Students You Should Hire

October 11, 2016

The Analyst’s Corner: How to Benchmark Engaged Time

September 29, 2016
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Founders / Key Team

Sachin Kamdar
Sachin Kamdar
CEO & Co-Founder

Sachin managed teams with as many as thirty people through various leadership roles over the past several years. He graduated with a bachelor's in Economics from NYU and a master's in Education from Pace University. After graduating from NYU, Sachin was an NYC Teaching Fellow, using cutting edge technology to educate students in math and economics at an alternative high school in Brownsville, Brooklyn. He then started an EdTech consulting company that built, implemented and managed systems across schools in NYC.

Andrew Montalenti
Andrew Montalenti
CTO & Co-Founder

Andrew is a technologist with nearly a decade of experience in software engineering. He earned a bachelor's degree in Computer Science (with honors and departmental distinction) from NYU. After graduating, he acted as a technical lead on a small software team within Morgan Stanley. Prior to founding, he built large-scale web applications and systems through Aleph Point, Inc., the software engineering consultancy he owned and operated. His team served large clients like ThomasNet and Publishers Clearing House, as well as other mid-size technology companies such as HiiDef, Inc. (makers of / Goodsie). A dedicated Pythonista, JavaScript hacker, and open source advocate, Andrew is also a published technical author and editor.