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News and Press

Online Traffic Sources Often Determined by Topic

O'Dwyer's • May 25, 2017

Publishers routinely spend a dizzying amount of time refining and retooling algorithms in an attempt to improve search engine optimization, but do they ever consider how an article’s subject matter influences where readers are likely to find it?

Clique Media Group Unleashes Slackbot To Boost Audience Development

ad exchanger • Dec. 20, 2016

Data-driven editorial just added a new weapon to its arsenal: a Slackbot.

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Blog Posts

Power your distribution strategy with campaign tracking

April 4, 2019

Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.

March 26, 2019

From informing to advocating: Spotlight on Anthony Smith from NationSwell

March 13, 2019

Facebook’s biggest losers: Content hurt by the last product strategy update

March 7, 2019
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