Parsely

The authority in content measurement and prediction for publishers

News and Press

Online Traffic Sources Often Determined by Topic

O'Dwyer's • May 25, 2017

Publishers routinely spend a dizzying amount of time refining and retooling algorithms in an attempt to improve search engine optimization, but do they ever consider how an article’s subject matter influences where readers are likely to find it?

Clique Media Group Unleashes Slackbot To Boost Audience Development

ad exchanger • Dec. 20, 2016

Data-driven editorial just added a new weapon to its arsenal: a Slackbot.

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Blog Posts

Adapting Harvard University’s content for a digital audience, an interview with Mike Petroff

October 22, 2018

What are prospective students reading? Not just the message, but the messenger matter

October 15, 2018

How Apartment Therapy, The New Yorker, and the NBA create personalized content experiences

October 11, 2018

Considering the framing and nature of attention for stories about #MeToo, a year later

October 8, 2018
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