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News and Press

Online Traffic Sources Often Determined by Topic

O'Dwyer's • May 25, 2017

Publishers routinely spend a dizzying amount of time refining and retooling algorithms in an attempt to improve search engine optimization, but do they ever consider how an article’s subject matter influences where readers are likely to find it?

Clique Media Group Unleashes Slackbot To Boost Audience Development

ad exchanger • Dec. 20, 2016

Data-driven editorial just added a new weapon to its arsenal: a Slackbot.

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Blog Posts

[WEBINAR RECAP] Smarter Content, Bigger Results: Using Data to Write Better Content

July 23, 2021

Parse.ly vs. Google Analytics: 9 Ways Parse.ly Emerges as Best-in-Class for Content Analytics

June 24, 2021

6 Content Marketing Mistakes to Avoid in 2021

June 16, 2021

What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution

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