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News and Press

Online Traffic Sources Often Determined by Topic

O'Dwyer's • May 25, 2017

Publishers routinely spend a dizzying amount of time refining and retooling algorithms in an attempt to improve search engine optimization, but do they ever consider how an article’s subject matter influences where readers are likely to find it?

Clique Media Group Unleashes Slackbot To Boost Audience Development

ad exchanger • Dec. 20, 2016

Data-driven editorial just added a new weapon to its arsenal: a Slackbot.

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Blog Posts

What you need to know about web analytics: a guide

July 2, 2020

Direct support for organizations fighting racial injustice

June 15, 2020

Paid, owned, and earned media: What’s the difference and how to track them?

June 11, 2020

Tag Groups: Understand how your tags work together

June 10, 2020
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