[FKA Prizeo] Represent is a crowd-selling platform that enables anyone to create and sell custom merchandise with no upfront costs. (Acquired by CustomInk)
CustomInk, a leading player in the online custom apparel space, has announced it is acquiring Represent, a Los Angeles-based social commerce startup.
Baum cofounded Prizeo to help nonprofits leverage technology and social media. Since launching in May, the startup has pending deals with Will Ferrell and Lady Gaga and has worked with celebs and brands including One Direction, Kobe Bryant, Muhammad Ali, Alicia Keys, Kristen Bell, and Samuel L. Jackson.
Justin Bieber is doing his part to help the victims of Typhoon Haiyan, which struck the Philippines on Nov. 8. The pop star has launched a global campaign on Prizeo.com to solicit donations from his massive fan base.
The crowd funding site Kickstarter has provided millions of dollars in angel funding for passion projects and independent business plans and it seems the nonprofit world is starting to take notice. Prizeo.com, a charity-fundraising digital platform, announced its launch on Thursday with a roster of celebrities who will run campaigns on the site this summer. Among them: Muhammad Ali, Alicia Keys, Michael Phelps, Kristen Bell and Khloe Kardashian.
With the launch of its U.S. site Thursday, Y Combinator graduate Prizeo puts an interesting twist on crowdfunding by selling digital raffle tickets for once-in-a-lifetime experiences with celebrities.
Prizeo is reinventing the charity raffle. The startup works with celebrities to create “once-in-a-lifetime” experiences like a personal cooking lesson with chef Jamie Oliver in London or spend a day with the insanely popular (amongst the tween set) musical group One Direction.
Prizeo harnesses the power of the Internet to democratize celebrity fundraising, and its platform does the heavy lifting for celebrities and the charities they represent.
Prizeo is a startup aiming to channel celebrities’ social media influence into funding for charity. Co-founders Bryan Baum and Leo Seigal are familiar with the fundraising world, having co-founded a student philanthropy organization while at Oxford. (That’s also where they met their co-founder and CTO Andrej Pancik.) They say the group raised more than $1 million at its charity events, but Baum argued that ultimately, the model was “not scalable.”