Second Measure

Second Measure helps investors measure true company performance. By analyzing billions of purchases from U.S. consumers, we deliver unprecedented insight into public and private companies.

News and Press

This startup is the new secret weapon investors are using to outsmart each other

Business Insider • April 5, 2016

Hedge funds and venture capitalists alike are turning to this new Silicon Valley startup for their next information edge. Second Measure takes billions of anonymized credit card transactions and analyzes them so investors can see where consumers are voting with their dollars before a company’s quarterly earnings come out.

Second Measure Launches, Offering Powerful Live Data Analysis Of Public/Private Companies

TechCrunch • Aug. 10, 2015

A testament to the strength of Second Measure (YC S15) and their data analysis product is the fact that, after backing the company, Y Combinator was so impressed that they became paid users of the product themselves and are now using it to help inform their own future investments.

Blog Posts

Free burritos helped, but Chipotle sales still not recovered from outbreaks

October 19, 2017

Price hikes may chill subscriber growth, but Netflix still dominates streaming video

October 12, 2017

Whole Foods still ‘Whole Paycheck’: spending remains the same despite Amazon price cuts

October 5, 2017

And now their watch has ended: Game of Thrones finale means likely loss of subscribers for HBO Now

September 28, 2017
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