Second Measure

Second Measure helps investors measure true company performance. By analyzing billions of purchases from U.S. consumers, we deliver unprecedented insight into public and private companies.

News and Press

This startup is the new secret weapon investors are using to outsmart each other

Business Insider • April 5, 2016

Hedge funds and venture capitalists alike are turning to this new Silicon Valley startup for their next information edge. Second Measure takes billions of anonymized credit card transactions and analyzes them so investors can see where consumers are voting with their dollars before a company’s quarterly earnings come out.

Second Measure Launches, Offering Powerful Live Data Analysis Of Public/Private Companies

TechCrunch • Aug. 10, 2015

A testament to the strength of Second Measure (YC S15) and their data analysis product is the fact that, after backing the company, Y Combinator was so impressed that they became paid users of the product themselves and are now using it to help inform their own future investments.

Blog Posts

Chicken sandwich still fattening Popeyes’ sales, wooing Chick-fil-A diners

October 9, 2019

Netflix has unparalleled customer retention. Can Disney or Apple shake it?

September 18, 2019

Wag trails Rover in battle for top dog-care sales

August 26, 2019

Speeding past Instacart, Walmart Grocery is top U.S. online grocery service

August 12, 2019
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