Second Measure

Second Measure helps investors measure true company performance. By analyzing billions of purchases from U.S. consumers, we deliver unprecedented insight into public and private companies.

News and Press

This startup is the new secret weapon investors are using to outsmart each other

Business Insider • April 5, 2016

Hedge funds and venture capitalists alike are turning to this new Silicon Valley startup for their next information edge. Second Measure takes billions of anonymized credit card transactions and analyzes them so investors can see where consumers are voting with their dollars before a company’s quarterly earnings come out.

Second Measure Launches, Offering Powerful Live Data Analysis Of Public/Private Companies

TechCrunch • Aug. 10, 2015

A testament to the strength of Second Measure (YC S15) and their data analysis product is the fact that, after backing the company, Y Combinator was so impressed that they became paid users of the product themselves and are now using it to help inform their own future investments.

Blog Posts

Holiday sales rocket Peloton memberships ahead of SoulCycle active riders

February 11, 2019

With help of sports betting, DraftKings’ New Jersey sales spike sixfold

January 29, 2019

Ugly produce boxes retain customers three times as well as meal kits

January 21, 2019

Rideshare: With IPOs looming, Uber leads market share, but Lyft has gained ground

January 21, 2019
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