FLEX is a disposable, single use menstrual product
The Flex Company — a feminine care company that invented FLEX, a tampon alternative that offers 12-hour protection and mess-free period sex.
The Flex Company's disposable menstrual "disc" is the latest product innovation to help end period shaming.
Convincing a room full of investors to put money into your company is tough, convincing a room full of male venture capitalists to invest in a company while discussing yeast infections, periods and tampons is another story.
Turns out, not that many people are too stressed about period sex.
What makes it different than a regular menstrual cups, you ask?
This month, a popular rallying cry for women will get you a month's supply of health products for her, plus the chance to win some sexy swag you might not mind sharing.
If you happen to be a New Yorker, you might remember a clever, minimalist subway advertising campaign from last fall by Thinx, maker of women's panties that double as menstrual pads.
Flex, the tampon alternative you can wear during sex, has raised a $3 million seed round led by Vivek Ranadive’s new fund, Better Our World Ventures Fund, with participation from Cyan Banister of Founders Fund, Ellen Pao and others.
Feminine hygiene is getting a millennial-savvy update — could it leave some women behind?