FLEX is a disposable, single use menstrual product
I've always been a tampon gal. But in the past year, the negatives of tampon usage really hit me.
“By talking about the problem openly, I was surprised to learn how many men were actually quite eager to talk about menstruation. Many had many questions that they were too afraid to ask,” Schulte said.
The disposable sanitary pad debuted in the late 19th century. It was such a taboo that a purchase involved dropping the exact sum in a box at the chemist’s counter. The pack was handed over, no words uttered. Menstrual products could not be advertised on American television until 1972. In 2015 an ad showing a runny egg yolk was questioned by New York’s subway for being too suggestive of period flow (which was the point). Squeamishness has hampered innovation.
Approved by gynecologists, Flex is said to have reduced the cramps of 70 per cent of uses, can allow you to have mess-free period sex and has no links to TSS.
The Flex Company — a feminine care company that invented FLEX, a tampon alternative that offers 12-hour protection and mess-free period sex.
The Flex Company's disposable menstrual "disc" is the latest product innovation to help end period shaming.
Convincing a room full of investors to put money into your company is tough, convincing a room full of male venture capitalists to invest in a company while discussing yeast infections, periods and tampons is another story.
Turns out, not that many people are too stressed about period sex.
What makes it different than a regular menstrual cups, you ask?
This month, a popular rallying cry for women will get you a month's supply of health products for her, plus the chance to win some sexy swag you might not mind sharing.
If you happen to be a New Yorker, you might remember a clever, minimalist subway advertising campaign from last fall by Thinx, maker of women's panties that double as menstrual pads.
Alternatives “still constitute a small portion of sales,” cautions Svetlana Uduslivaia, head of tissue and hygiene at Euromonitor International, a global market research firm. (Note: Analysts don’t yet track the sales of most lesser-used products on the market, so aggregate data is lacking.) “They are, however, products to watch for long-term impact. As more women, especially younger women, are getting familiar with the products, they are likely to be passing on this information to their daughters.”
Flex, the tampon alternative you can wear during sex, has raised a $3 million seed round led by Vivek Ranadive’s new fund, Better Our World Ventures Fund, with participation from Cyan Banister of Founders Fund, Ellen Pao and others.
Feminine hygiene is getting a millennial-savvy update — could it leave some women behind?