True&Co.

Data-driven retailer with a better, data-driven way to shop for bras.

News and Press

Bra startup True&Co sold to Calvin Klein owner PVH

TechCrunch • March 16, 2017

True&Co., an e-commerce company founded with the mission of disrupting the lingerie industry by creating a new business model for selling bras and other undergarments, has been sold.

How True & Co. Modernized the Bra Shopping Experience

Racked • Dec. 9, 2016

Over five million women have helped the brand build better bras through one simple quiz.

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Blog Posts

A Hint of Lace

February 14, 2018

Ways To Wear True Weekend: The Ultimate Weekend Bra

February 13, 2018

Go for Gold

February 13, 2018

Founder Michelle Lam and Stella & Dot’s Ladies Who Launch

February 12, 2018
Show all Blog Posts (414 more)