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Data-driven retailer with a better, data-driven way to shop for bras.

News and Press

Bra startup True&Co sold to Calvin Klein owner PVH

TechCrunch • March 16, 2017

True&Co., an e-commerce company founded with the mission of disrupting the lingerie industry by creating a new business model for selling bras and other undergarments, has been sold.

How True & Co. Modernized the Bra Shopping Experience

Racked • Dec. 9, 2016

Over five million women have helped the brand build better bras through one simple quiz.

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Blog Posts

Girl Geek Moment: How We Find Your Top 3 Bras

August 18, 2017

Lauren’s Top 3 Bras

August 17, 2017

Our Fit Quiz Spills Its Secrets

August 17, 2017

Ways Rachel Wears Her Top 3 Bras

August 16, 2017
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