FundersClub Logo


Data-driven retailer with a better, data-driven way to shop for bras.

News and Press

Bra startup True&Co sold to Calvin Klein owner PVH

TechCrunch • March 16, 2017

True&Co., an e-commerce company founded with the mission of disrupting the lingerie industry by creating a new business model for selling bras and other undergarments, has been sold.

How True & Co. Modernized the Bra Shopping Experience

Racked • Dec. 9, 2016

Over five million women have helped the brand build better bras through one simple quiz.

Show all News and Press (31 more)

Blog Posts

Bringing Sexy Back

July 14, 2017

#thefutureisfemale Scholarship Second Edition!

June 16, 2017

Reasons Why We Embrace Body Confidence

June 14, 2017

The New Nude

June 13, 2017
Show all Blog Posts (266 more)