Qualitative analytics innovator YouEye today announced the appointment of two veteran big data analytics engineers to the company. John Ruiz steps into the role of Vice President of Engineering, while Richard Clayton assumes the role of Principal Software Architect.
Agile research technology innovator YouEye and global market research leader GfK today announced a strategic partnership that teams the industry-leading strengths of each company to transform customer insights.
Youeye is one attempt at recording facial responses of selected visitors. The service asks a series of questions and records their responses and facial reactions. They turn this into a sentiment analysis chart. This isn’t your exact visiting audience, but if you have a large enough sample set, you will start to see trends emerge.
Ever wanted to watch people as they browse your website to figure out what’s working for them — and what’s not? YouEye does just that, and today it closed $3 million for its unique approach to usability testing it describes as “UX in the cloud.” Angel investors include Saba Software CEO Bobby Yazdani, software engineer Brian McClendon, and Iranian engineer Dr. Hossein Eslambolchi.
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For decades, eye tracking was an option primarily available to companies with of deep pockets and time to spare--proprietary eye-tracking equipment from industry leaders like Tobii cost in the tens of thousands of dollars, and test subjects had to report to labs to be studied outside of their more natural laptop habitats like home offices or couches (not necessarily ideal, since test subjects are notorious for changing behavior when they feel observed). But now, even little startups can have a go at seeing how their content and layouts attract or distract eyeballs. YouEye's recording tech--which runs on any browser in any operating system, no special equipment or futuristic eye-tracking goggles required--and crowdsourcing method slashes the cost