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News and Press

This NYC Startup Acquisition May Have Just Changed Which Blogs You Follow

AlleyWatch • March 8, 2016

With Activate by Bloglovin’, formerly known as Sverve, being acquired by Bloglovin’, the way we read blogs has changed and has created the space it needs to only optimize our blogging experience.

Bloglovin' Acquires Influencer Marketing Tech Platform, Sverve, to Create "Activate By Bloglovin"

Fashion Times • Feb. 26, 2016

Sverve, an online platform that serves to connect influencers and brands and which currently boasts over 25,000 active users, will now serve to help Bloglovin's content creators monetize their blogs and social media content through nationwide social campaigns.

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Blog Posts

Activate by Bloglovin’ – What does this mean?

February 17, 2016

Guest Blogger: 9 Tips To Break through writer’s Block

February 10, 2016

Guest Blogger: Growing Your Following & Monetizing Options on Twitter

February 3, 2016

Guest Blogger: Tips to Flawlessly Connect with other Bloggers

January 20, 2016
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Founders / Key Team

CEO & Co-Founder

A passionate techie, sports fanatic, voracious reader, and an entrepreneur since college days-Rohit has been driven by Ayn Rand's philosophy from a young age. He started his first venture after graduating from engineering school and later founded a well-funded startup that built an equity research platform. Sverve is his third stint with entrepreneurship.

CTO & Co-Founder

A cricket and stand-up comedy fan, a human encyclopedia for his 7-year old daughter, and a perfectionist when it comes to coding-Vikas is deeply passionate about technology, web architecture and programming. He brings 15 years of experience in web software development and architecture to Sverve and is a champion of web technologies.

Senior Manager of Communications

Susan Coates, Senior Manager of Communications, brings several years of blogging experience to the Sverve team. She is the owner and author of, a humor/lifestyle/parenting blog. Sue holds a Bachelor's Degree in Education and a Master's Degree in Curriculum and Instruction.

Brand Relationship Manager

Originally from the New York City area, Lucia Manzo graduated from Columbia University with a double major in Economics and Italian Cultural Studies in 2008. After graduation, she spent the following 4.5 years working for BlackRock, an asset manager with approximately $3.6 trillion under management.